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    SportSmart moves by the Ethiopian Premier League (EPL)

    Smart moves by the Ethiopian Premier League (EPL)

    Date:

    One of the highlights of the 2020/21 football season in Ethiopia was the formation of a Share Company to regulate the Ethiopian Premier League (EPL). The EPL, which was formerly regulated by the Ethiopian Football Federation (EFF), established its own share company with equal contribution by all clubs.

    Bringing a much needed revenue into the league and the sport, it was also announced that Multi Choice Group(MCG) acquired the exclusive rights to broadcast matches after signing an agreement with the EPL Share Company for USD 22.5 million over five years.

    Based on the deal, the whole payment is to be shared with participating clubs. It is to be recalled that DSTV agreed to support the establishment of facilities and contribute to the development of football in the league. The Betking Ethiopian Premier League (EPL) share company earned over 163 million birr for the 2020/21 season.

    The 2020/21 season officially kicked off in October with 13 clubs taking part in the competition. In May, 2021 Fasil Kenema were confirmed champions of the 2020/21 season, making it the club’s first ever division title.

    The first round of matches were played in Addis Ababa and Jimma stadiums with Super Sport broadcasting selected matches alongside local production staff. The second round of matches was staged in Bahir Dar, Dire Dawa and Hawassa stadiums.

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