Tuesday, May 28, 2024
ArtPendulum swings again for nightlife DJs

Pendulum swings again for nightlife DJs

Music is a vibrant cultural force that both shapes and reflects the societies within which it evolves. In Ethiopia, this relationship between musical expressions and social trends has undergone dramatic changes in recent decades.

What was once a scene dominated by traditional folk styles began opening up to global influences as the nation modernized in the 1990s after years of isolation. Pioneering artists fused outside genres with local sounds, birthing novel fusions that captured the imagination of younger generations.

In the last two years, Ethiopia’s musical renaissance was in full bloom again. Aspiring vocalists formed innovative bands crafting original compositions with widespread appeal. Their vibrant merging of traditions and contemporary styles packed concert venues across major clubs and lounges.

However, this initial outpouring of band-led creativity had the side effect of crowding out other creative forces in the nightlife sphere. DJs, who had long held prominence in underground clubs, found their role squeezed as the live music circuit boomed. Gigs grew scarce for spinners like Miki Abebayehu and a young Besrat Alemayehu.

As the popularity of live acts soared, DJs like Miki began losing gigs to bands. By the mid-2000s, they had been pushed aside as the live performers dominated nightclub playlists.

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Miki recalls the evolution over his 25-year career in the business.

“When I first started in the late 90s, DJs were all there was on the club circuit,” Miki commented. But around the early 2000s, the tides started shifting as Ethiopia’s booming music industry birthed new artists. Rising stars formed bands to tour the growing club network across major cities.

“Crowds packed venues hoping to catch a glimpse of the latest signing. Bands brought variety through different vocalists and songs that DJs alone couldn’t offer,” Miki continued.

But forces were aligning that would eventually swing the pendulum back in DJs’ favor.

For over a decades, DJs then held dominance in clubs nationwide. Spinning boundary-pushing mixes kept dancefloors packed as bands focused on concert tours.

However, in the last two years a counter-trend emerged threatening DJ supremacy once more. Club owners began programming more live music performances to top-billed billing. Where DJ sets previously bridged acts, they now merely introduced them.

Miki witnessed this transition firsthand. “Live concerts drew bigger crowds who stayed longer spending more. Clubs take notice when profits rise,” he noted. Owners prioritized booking acts promising packed venues over DJ lineups.

However, advances in technology proved pivotal to their comeback this time around. “Digital equipment like Serato gave us access to millions of high-quality tracks, not just vinyl albums,” Besrat Alemyaheu, another DJ with 14 years of experience, explained of his state-of-the-art setup captivating the dancefloor.

Advanced systems enabled DJs to match, and sometimes surpass, the audio-visual quality bands provided live according to veteran spinner Ermiyas Zewge. “Equipment today is worlds beyond what we used to have access to, renewing people’s interest.”

Economic factors also leaned in DJs’ favor. “A full band costs way more than one or two DJs. Clubs want profits so DJ lineups fit budgets better,” Ermiyas commented on them securing more bookings.

As Ethiopian culture modernized, tastes evolved with younger crowds. “They desire variety and personalization. No more seeing the same band repetitively,” Miki observed of shifting appetites.

Frustrated with Bands’ rigid structures, DJss sought to reinvigorate club culture through fresh approaches. Technologies unlocked new frontiers for blending boundaries. Younger crowds increasingly demanded diverse, customizable experiences aligning with modernizing values.

By refining creative techniques and philosophy, DJs reinvented their relevance within Ethiopia’s shifting musical landscape. Their comeback illuminated how adaptable art survives waves of change by understanding evolving audiences.

In the past, DJs were seen primarily as curators – mixing and blending the works of other artists to create dynamic live sets and mixes for the dance floor. But in recent years, DJing has evolved into a truly creative art form in its own right, with performers developing their skills well beyond the decks.

Many top DJs are now as much artists and producers as they are selectors and tastemakers. They spend lengthy hours in the studio crafting their own original tracks, unafraid to put their unique stamps on emerging genres. Festivals and albums showcase these original compositions alongside skilled live mixes.

New technologies have certainly empowered this shift. Digital audio workstations and music production software have lowered the barriers to entry for aspiring producers. DJs can express themselves through songwriting, sound design, and other crafts that were once the exclusive domain of recording artists.

The internet, too, has transformed DJs’ work into global creative projects. Podcasts broadcast sets worldwide on streaming platforms, while YouTube tutorials teach skills that expand the art form’s reach. Major performers produce ambitious touring shows that push live production values previously unseen in electronic music.

As dancing audiences evolve into active listeners, DJs are evolving with them – morphing into artist-producers who spread new music culture. No longer mere playlist jockeys, today’s rising stars compose groundbreaking tracks alongside thoughtfully assembled sonic journeys on the wheels of steel. DJing has matured into a true musical multimedia experience, where live skill and studio vision intertwine to take entertainment cultures ever higher.

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