Wednesday, February 28, 2024
SportWinner ET, champion St. George join forces in landmark sponsor deal

Winner ET, champion St. George join forces in landmark sponsor deal

Winner ET Sports Betting ( and football powerhouse St. George FC have signed a three-year sponsorship deal, representing a milestone in Ethiopian sports sponsorship.

The announcement was made on November 9th during a press conference at the Skylight Hotel where General Managers Nigate Mulugeta of Winner ET and Solomon Bekele of St. George formally inked the agreement.

Nigate expressed delight in aligning with St. George, praising its storied legacy of success. She expressed confidence that their shared value of “winning” will fuel success over the next three years.

Under the agreement, Winner ET provides an unprecedented financial sponsorship totaling 25 million birr in year one alone, marking the largest sponsorship in St. George’s history. Logistics costs for games and training will also be covered. The subsequent years are subject to further discussions.

Committed to developing Ethiopian football, Winner Et hopes this partnership contributes to the sport’s growth.

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Solomon thanked Winner ET for its backing, calling it a milestone that will bolster the club’s competitiveness. He highlighted St. George’s 88-year history and relentless pursuit of victories at home and abroad.

The logo will prominently feature as the title sponsor on St. George’s game and training jerseys. It will also be displayed at various events, press statements, public relations forums, and in statements made by the management, coaches, and players.

The company also has the right to display pitch-side advertising during St. George’s matches.

Winner ET has been granted the right to utilize the St. George brand name in their events, public announcements, publications, and similar activities, further solidifying the synergy between the two entities.

This partnership between Winner ET and St. George marks a new era of collaboration and mutual support in Ethiopian sports.

St. George, 16-time Ethiopian Premier League (EPL) champions, recently signed a five-year partnership with Tsehay Bank. This collaboration encompasses financial initiatives and branding opportunities that will greatly benefit the club and its passionate fan base.

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Video from Enat Bank Youtube Channel.


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