Saturday, June 10, 2023
BusinessAffordable international brand set foot in Addis

Affordable international brand set foot in Addis

Tulip Inn Olympia Hotel, the second brand of Louvre Hotels Group, has opened-up shop in the capital. A 3-star hotel located around the Meskel Square area of the capital, it will complement the Golden Tulip Hotel, a five star hotel located in Bole which opened in 2016.

“In Ethiopia, with our Tulip Inn brand, we are targeting the local middle class that is cost conscious and interested in the standard of an international chain that allows us to offer our international standard locally, in our services and hospitalities,” Rose Bakri, the CFO of Golden Tulip Africa told The Reporter.

“We have a trained and experienced staff brought in from abroad, including our Ethiopian–American General Manager brought from the United States and added to those discovered within Ethiopia.”

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Golden Tulip chain has been on a drive to expand its operations in Africa, including in Ethiopia; with its operations in eight other Sub-Saharan African nations taking hold. Founded in 1960 in the Netherlands, under its brand, it has the Tulip Inn, Golden Tulip and Royal Tulip hotels.

 “For the last 10 months, our partner Mulu Alene invested a lot in the property to bring it to a high level, to redefine the Tulip Inn brand positions. The combinations of both efforts gave birth to this beautiful property,” said Alain Sebah, the President of Golden Tulip for East Africa. 

Owned by an oil seeds and cereals exporter, Mulu Alene, the new hotel is to include 109 rooms, two restaurants, a bar, a coffee shop and a modern meeting arena, including a gym and a spa.

“I am happy and proud of this collaboration, investing in the hospitality sector and promoting local talents. I hope we will help better the local hospitality sector,” Mulu said at opening ceremony.

The company is also looking at increasing its operations in Ethiopia and across the continent. There are deals in the pipeline, including the introduction of its other brand, Royal Tulip in the next year.

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