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Augmented Reality: the next big thing in brand advertisement?

Proposed bill restricting the advertisement of alcoholic beverages on television has passed parliament this February and alcoholic beverages and advertising agencies have been looking to creatively circumvent the law that has yet to take effect. The bill restricts any alcoholic beverage from broadcasting any commercials on television.

Reliving Adwa: Tracing the footsteps of patriots

Guzo Adwa is on its sixth year of commemoration for the 123rd anniversary of the Adwa Battle, making the weeks-long trek from Addis Ababa to Adwa, Tigray. Starting off their journey in early January in Harar with 4 people, this group grew to 46 in Addis Ababa and 54 by the time they reached Wukiro.

Commotion and injuries taint anticipated concert

Brawls and isolated conflicts are common in music concerts but rare before entering concert venues. Last Saturday’s My Generation concert by the rising electronic musician Rophnan Nuri saw some concert-goers bruised and trampled while waiting in line to enter Ghion Hotel.

Feast for art lovers:

Addis Fine Art is hosting its annual Addis Calling group exhibition. This third installment of the series brought three artists that seem to represent the diversity of contemporary art making by Ethiopian artists. TizitaBerhanu,who has been drawing in audiences for several years with her emotionally chargedoil paintings, joins YohannesTesfayeand FrewKebede in Addis Calling III.

Freelance work: Growing yet untouched economic sector

When one thinks about a job or employment, the first things one pictures is a regular office setting, may be a customary cubicle with a personal computer and stationaries. Or if one wants to go a bit fancier, a corner office with a view and perhaps a personal assistant bustling through the day’s calendar and answering phone calls.