Copa Cola national tournament kicks off
The Coca-Cola Company has announced the launch of the COPA Coca-Cola National Football Tournament in collaboration with the Ethiopian Football Federation, in Batu, Ziway. The grassroots football tournament launched in May, conducting regional football matches across schools nationwide, engaging over 45,000 youth under the age of 15, composed of 2500 boys and girls.
The official launch of the national tournament was held in Batu in the presence of representatives from the Ministry of Education, Coca-Cola, Ethiopian Football Federation (EFF), and the Sports Commission among other stakeholders. COPA Coca-Cola’s National tournament kicked-off on August 30, 2019, featuring seven regions and two city administrations.
Working in collaboration with the EFF, Coca-Cola continues its commitment to develop Ethiopian football among the youth, to inspire and cultivate future professional players. This year, in conjunction with the COPA tournament, 500 schools were engaged in a recycling program by collecting used plastic bottles and crowns for the chance to win a construction of a football pitch, as a prize, for their respective schools. Coca-Cola organized the recycling initiative in partnership with PAC, as part of this year’s COPA tournament.
Concerning this, Coca-Cola’s Franchise Manager, Alem Alemayehu said that so far, a total of over 2558 kg of used plastic bottles and crowns has been collected. 1818 kg was collected through 466 schools in Addis Ababa and 13 schools in Dire Dawa collected over 740 kg for the recycling program.
Coca-Cola will reward the school with the highest collection of plastic bottles and crowns with the aforementioned prize, to promote good recycling habits and a litter free environment. Runner-up schools will also receive books, stationery, and other equipment’s.
The EFF’s Technic and Development Director, Mekonnen Kuru shared his enthusiasm on the launch of the tournament stating, “The results of the COPA regional football competition among schools over the past three months is inspiring. Through the COPA tournament, we were able to find talented young players and we are ready to support them to improve their football skills.”
COPA Coca-Cola is the world’s largest brand supported grassroots football initiatives that connects and engages youth with the prospect of attaining their football dreams whilst encouraging them to bond, form new friendships and acquire significant football and social skills through team involvement.
The annual grassroots journey has discovered icons like Tottenham midfielder Victor Wanyama, Leicester City’s Wilfred Ndidi and Liverpool’s Taiwo Awoniyi. Brazil soccer great Ronaldinho also had featured in the South American edition as a teen.