FIFA World Cup trophy returns to Addis
The FIFA World Cup trophy will return in Addis Ababa years after it was first exhibited in the capital. The trophy will stay in Addis Ababa for two days in Ghion Hotel, The Reporter has learnt. It will be open for visitors who fancy their pictures taken next to the most coveted price in football.
The trophy, scheduled to tour 91 cities across 51 countries, has started its journey from Sri Lanka in January 23-24. It travelled right across Russia over a three-month period taking in 16 cities and racking up almost 10,000 miles. Including Ethiopia, it will tour ten African countries. Ethiopia will receive the trophy from Sudan, on February 24, 2018.
In 2006, FIFA and long-term partner Coca Cola, took an ambitious first step on a new journey by taking the original FIFA World Cup trophy and flying it around the world in the build up to the 2006 FIFA World Cup Germany. It visited 29 countries and resulted in over 175,000 fans taking an official photo next to FIFA World Cup trophy. According to the same source, by the end of FIFA World Cup trophy tour by Coca Cola in 2014, the trophy had visited 90 countries over a 267-day period. During this time some 1.3 million fans got close to the trophy for a photo.
Previously, the World Cup trophy arrived in Ethiopia, in 2010. The trophy tour in Addis is also accompanied by Coca Cola music concert in Ghion Hotel.
According to Coca Cola in Ethiopia, the trophy tour will bring the energy and excitement of the world’s most loved football tournament and its most coveted prize, directly to fans for the first time.
According to Coca Cola Ethiopia marketing manager, Tigist Getu, this opportunity will have a chance in motivating young talents and for fans who love the game, have a chance to get their pictures taken with the trophy.