Pepsi partners with Mekedonia to provide meals
Pepsi Foundation, the philanthropic arm of PepsiCo, is teaming up with Mekedonia Humanitarian Association, to help provide more than 420,000 meals to citizens impacted by the COVID-19 pandemic.
The company is pledging USD 250,000 as part of an effort from the local corporate sector who have had an active participation to slow-down the impact of the virus as part of its #GiveMealsGiveHope program of a global initiative worth USD 45 million.
“We launched the Give Meals, Give Hope program to meet the basic needs of the most impacted segments of the Ethiopian population. As one of the leading foods and beverages companies in Ethiopia and across the African continent, we believe that we have a responsibility to focus on providing essential food items to those affected by this pandemic,” PepsiCo’s Sergio Paya, General Manager Sub-Saharan Africa Beverages said.
PepsiCo has had a growing business interest within Ethiopia and earlier this year, purchased a major share in Sun Chips, a dominant chips brand in the nation.
“Food is at the heart of what PepsiCo does, and we believe the best way we can support communities during this difficult time is by bringing food to our communities and those who need it most,” Sergio said.
Mekedonia is noted for giving shelter to thousands of vulnerable elders and those suffering from a slew of challenges. It has seen its support increase during the COVID-19 pandemic and many multinationals have continued to pledge support to its initiatives.
“It is a pleasure to partner with PepsiCo on this important meal initiative. Meals truly do bring hope and as an organization that works with the elderly and with people with special needs, we understand the impact COVID-19 has had on marginalized Ethiopians. With this generous donation, we will be able to provide meals consistently for 2,000 people in need for more than 100 days,” the founder of Mekedonia, Benyam Belete Addis told The Reporter.