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Promising fights back to protect business Interest in Ethiopia

Promising fights back to protect business Interest in Ethiopia

Promising International, the Dubai based trading company with growing interest within Ethiopia in the importation of wheat, is fighting back against lingering accusations of having supplied damaged and contaminated wheat to the Ethiopian market.

The company held a press conference last Saturday to dispel the rumour as it highlighted its operations and how it was able to accommodate the Ethiopian market at such a competitive price; the main cause of the accusation which started the rumour mill.

“We are an international business, with operations in many nations and we buy our products from international sellers at the lowest of prices while never compromising our quality products,” Konstantin Nazarenko, the Project and Contract Management Head of Promising told The Reporter. “The products we offered Ethiopia, are not just the average quality that the market is used to but of premier class.”

The rumour was widely reported after Suileman Dedefo – the Ethiopian ambassador to the United Arab Emirates – used social media and declared the company’s products are not good for human consumption without neither providing any evidence nor explaining further, pushing the company to defend itself.

“There might be a misunderstanding as the products are assessed as per standard and have been agreed on”, said Director General of the Ethiopian Conformity Assessment Enterprise (ECAE), Teshale Belihu at the press conference. “During shipment, there are several checkpoints to ensure that the products are safe and free of pests and anything else. Some of these check points compromise the source port, assessment conducted on behalf of the seller, at Djibouti port and three parties are involved, including the representatives on behalf of the seller, the purchaser and an independent party who certifies the products”.

The company, started in Khartoum, has its headquarters in Dubai. It has won successive contracts to supply wheat to the Ethiopian market, winning 19 of the 28 bidding process conducted by the Public Procurement and Property Disposal Service.

“We want to protect our good name within Ethiopia and be able to provide exceptional products and such baseless accusations are not good for business nor is it good to lure similar such foreign investments to come to Ethiopia,” Konstantin added.

Etenesh Gebremichael, the Communication Director of the Ethiopian Grain Trade Enterprise was also adamant of the quality of the products shipped to Ethiopia. She described Promise as a reputable company whose record shows having not provided or shipped wheat products that are either contaminated or infected.

“We receive wheat’s from abroad once they reach certain quality and we approve them accordingly”, she said.

Meanwhile, the company’s lawyer, Binyam Eshetu warned that, rumours rendered to the company are unfair and unfounded and should they continue, the company would be forced to protect to itself through the legal channel available to it.