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Going out for a special dinner and getting second-rate food or an awful service can be a big disappointment. If you are eating out, you want to make sure the dining spot is worth your while. You do not have to waste your money and time on that stale chicken or watered down drink.
Imagine, if you will, strolling through a quiet city where you may find empty intersections and very few people on the streets; a city with seemingly little connection with the outside world, as if it was located on an entirely different planet altogether.
Be where your customers are. That is the most important rule in the world of commerce. But what if the customers are increasingly flowing from the physical world into the online world? Will the traders follow them there? What happens to those who do not?
What is the future of shopping? What will the boutique stores of the future look like? Perhaps intelligent robots will greet customers at the door and show people around. Or, people can try on clothes and jewellery through virtual reality or order items from home and have them delivered by drones. Such technologies are not far-fetched, in fact all of them exist in real life and it is a matter of time before they hit everyone’s doors.
“Single, married, busy or lazy,” reads an advertisement posted inside the compound of Bole Arabssa Condominium. With the huge number of ads posted here and there, it is very unlikely for a person to notice a particular ad. But this one stands out, the color, size and layout demands attention.