COVID-19 turned the world upside down in 2020. But it has also shown us that when there is a political consensus for action, human ingenuity and innovation can be deployed at the scale and speed needed to meet global challenges.
Even before it made it to UNESCO’s list of Intangible Cultural Heritages of Humanity, Timket (Ethiopian Epiphany) had always been popular among international tourists. That history, however, seems to have taken a serious blow this time around.
David Desta is an Associate of JLL, a financial and professional services firm specializing in real estate services and investment management. Closely watching Ethiopia’s hospitality sector and beyond, David previously worked as an assistant director of Operations and Business Analytics with Kuriftu Resort.
The National Bank of Ethiopia (NBE) approved a new financial stimulus package for the hospitality sector in response to the Coronavirus pandemic that has disrupted the tourism sector for almost a year.