The executive that values virtuosity
Diageo, the owner of internationally renowned brands such as Johnnie Walker, Bailey’s and Smirnoff, among many others, just turned 20. It was back in 2012 that the multibillion dollar global conglomerate decided to have a strong presence in Ethiopia by wholly acquiring the now 50-year-old Meta Abo Brewery from the then Privatization and Public Enterprises Supervising Agency at a handsome fee of USD 225 million – a record fee at the time. After five years of operations and a whopping USD 100 million expansion, Diageo is thriving in Ethiopia.