A desperate call for help by a woman in Lilongwe, Malawi over a wedding dress on behalf of her award winning journalist brother – Hopewell Chin'ono, CNN African journalist of the Year award recipient, who most recently produced a documentary on mental illness in Zimbabwe – and her soon to be sister-in-law over a shipment that was brought in from Hong Kong, but stranded in Addis Ababa for several days, resonated across social media this week.