Heineken Ethiopia is partnering with local entrepreneurs to help refurbish their stores, including offer refrigerators for their products and pay their first year rent and have them exclusively sell its signature drinks under uniform like stores named, ‘251’. The company has so far rebranded about 50 of these stores in the capital and is expected to add more than 100 in the next year and plans go national.
Heineken Breweries Share Company and the Ethiopian wildlife Conservation Authority has signed a memorandum of understanding to financially support the Simien mountain National Park in Gonder to increase the number of Walia’s,a wild goat variety which is endemic to Ethiopia,and currently in the “endangered animals list.”
Heineken Share Company of Ethiopia – one of the recent and successful breweries in Ethiopia – is being sued, accused of abruptly ending a contract worth more than 2.7 million Birr by one of its former agents and distributors.
BGI (Les Brasseries et Glaceries d’indochine), a top beer producer within Ethiopia, has quietly abandoned plans to introduce one of the top beer brands in Cameroon, Beaufort light beer to the country, The Reporter has learnt.
With the local beer market in a stiff competition to interest the pocketbooks of the ever-increasing beer drinking population and BGI Ethiopia scooping little known brands, Heineken Ethiopia has confirmed it will not follow its competitor’s trend and take part in an increasing consolidated beer market.
Following in the footsteps of BGI Ethiopia, Heineken Ethiopia started distributing its products with an increase on a crate of beer beginning yesterday, it was learnt. The Reporter on Monday reported that BGI’s St. George beer is being distributed for 251 birr up from its original price of 214 birr.