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Local firm receives award for promoting hotel brands

The Global Brands Magazine (GBM), a UK-based publicationdevoted to news and opinions on brands that are shaping the future of their industry,has recognized Calibra Consultancy and Business PLC for its efforts in promotinghotel investment and branding in theEthiopian hospitality sector.

IFC to provide technical, advisory support for tourism

The International Finance Corporation (IFC) has agreed to provide a three year technical and advisory support to the Ethiopian Tourism Organization (ETO) over its marketing and destination development projects;including setting out a roadmap and capacity building for the tourism sector.